Nose on Vacation!? "Nioiten PLUS+" Makes Its Toyama Debut!
A buzzworthy sensory event finally hits Toyama for the first time!
This summer, a whole new world of smells opens up at Nioiten PLUS+, a hands-on scent-themed exhibition, launching at AEON Mall Takaoka from July 19, 2025!
From calming aromas to nose-wrinkling stinks, and even scents inspired by historical figures — it’s a sniff-tastic adventure for kids and adults alike.
With over 300,000 total visitors nationwide, this sensation is taking over Hokuriku!
Event Info
- Dates: Saturday, July 19 – Tuesday, August 26, 2025
- Hours: 10:00–20:00 (Last entry: 19:30)
- Venue: AEON Hall, 2F East Wing, AEON Mall Takaoka (383 Shimofushikamae, Takaoka, Toyama)
- Organizers: Nioiten Executive Committee, Sony Corporation
- Official Site: https://nioiten.jp/nioiten_plus
Must-Try Experiences
① Scent Quiz (Tech Experience)
Using Sony’s cutting-edge scent technology, random smells emerge from a "Mouth of Truth"!
Sweet or stinky — can you handle the surprise?
② The Magic Aroma Cup
Turn odorless soda water into the taste of juice or alcohol — just with smell!
A mind-bending blend of aroma and taste. Could this be the next diet hack?
③ All-New: "Aroma Tunnel"
Step into a vivid, floral walkway filled with soothing scents.
Like strolling through a blooming field, this immersive tunnel satisfies both sight and smell.
Perfect for family selfies or date-night snapshots.
④ Fan Favorites Return!
- World's smelliest canned food: Surströmming
- Scents inspired by Oda Nobunaga and Toyotomi Hideyoshi
- Bug defense smells, like stink bug perfume ingredients
Also great for school projects over summer break!
⑤ Interactive Displays & Merch to Explore
The "Worst Smell" display is chosen based on votes via their official X account (https://x.com/nioiten)!
Think you’ve got the guts (and the nose) to decide?
And don’t miss out on exclusive "Nioiten" merch!
From Surströmming-themed T-shirts to capsule fragrance toys, bring home a unique, aromatic souvenir.
Ticket Info
Advance tickets go on sale from 10:00 AM, Thursday, June 19 via ePlus and Asoview.
【Admission Prices (incl. tax)】
Advance Tickets:
- Adults: ¥1,200
- Jr. High/High School: ¥700
- Elementary & under: ¥500
Same-Day Tickets:
- Adults: ¥1,300
- Jr. High/High School: ¥800
- Elementary & under: ¥600
Accessibility Discount:
- ¥500 flat (advance or same-day)
Free for children 3 and under. Discount available for one caregiver with disability ID.
RAW JAPAN’s Takeaway
Not just a stinky show — welcome to a scent-sational adventure!
"Nioiten PLUS+" covers everything from nose-pinching odors to calming floral scents, and even fragrances inspired by famous figures and insects.
It’s a multi-sensory journey perfect for family fun, quirky date ideas, or even a school research project.
Get ready to laugh, be amazed, and engage your sense of smell like never before.
And hey — RAW JAPAN is dying to sniff that Satoru Gojo perfume.
What could it possibly smell like? Our noses are already twitching.
Source Note
This article was summarized and restructured by the RAW JAPAN editorial team based on a press release published via PR TIMES.
Images courtesy of PR TIMES / Nioiten Executive Committee.