Fluffy Clean, Even on Vacation? "Shirofuwabin" Launches Hotel Laundry Service!
“No way I’m dragging my laundry to a coin laundry…”
“But hotel laundry is so pricey and only dry cleaning…”
If you've ever felt this way during a long hotel stay, you're not alone. But now, there's a solution.
Tokyo-based J&J Company Co., Ltd. has announced that their premium laundry pickup and delivery service, Shirofuwabin, is now officially available for hotels and lodging facilities!
From “Nice-to-Have” to “Must-Have”: How Laundry is Evolving in Tourism
With more long-term travelers visiting Japan for workations and sightseeing, demand for in-hotel laundry options is shifting.
Requests like “I want my clothes water-washed” or “I don’t want them mixed with others” used to be exclusive to Airbnbs—but now even major hotels are looking into laundry outsourcing.
Shirofuwabin's hotel service blends high-quality care with ease for both guests and hotel staff—a modern laundry solution built for today’s travelers.
What Is “Folding So Good It’s Emotional”?
Shirofuwabin boasts a stunning 98% repeat rate in Tokyo.
Why? Because it goes way beyond what hotel laundry typically offers:
- Washed and folded by professional staff
- Never mixed with others’ clothes—individual loads only
- Finishing that reduces wrinkles
- Dedicated drivers for smooth logistics
Once you try it, you won’t go back.
How It Works: Hassle-Free for Hotels
Hotels simply place a translucent laundry bag and multilingual info leaflet in the guest room.
Guests just hand their laundry to the front desk—Shirofuwabin handles everything else, from pickup to delivery.
One Load = 4–5 Days’ Worth
The 45L laundry bag holds about 7–9kg, or enough for T-shirts, underwear, and towels for several days.
Hotel Workflow: Just 5 Simple Steps
Step 1) Put bags and flyers in rooms
Step 2) Accept laundry at the front desk
Step 3) Store until pickup
Step 4) Shirofuwabin picks up
Step 5) Cleaned and folded laundry is returned
Multilingual Support for International Guests
For travelers, it feels just like doing laundry at home.
For hotels, it's a boost to guest satisfaction without increasing workload.
👉 More details and inquiries:
https://www.shirofuwabin.jp/service/hotel
RAW JAPAN Comment
Let’s be honest—hotel laundry usually feels like a compromise. But Shirofuwabin’s “folding so good it moves you” is genuinely next-level.
Getting your own clothes washed individually, carefully, and professionally? That’s the kind of peace of mind that turns a trip into a true comfort zone.
(Confession: I once hand-washed socks in a hotel sink and forgot them when I checked out. Wonder if they’ve dried by now.)
This article is a summarized and restructured version of a press release originally published by ValuePress.
Images courtesy of ValuePress, J&J Company Co., Ltd., and the official Shirofuwabin website.