Peko-chan Goes to the Dark Side!? Fujiya Drops “BLACK Milky Cola Flavor”
Fujiya Launches a New Candy: “BLACK Milky Cola Flavor”
Just when you thought Milky would always be white, here comes a rule-breaker.
Say hello to BLACK Milky Cola Flavor. A shiny black candy wrapped in a package featuring Peko-chan with a sinister new look—it’s one of those “double-take” moments the second you see it.
The taste? A fizzy cola punch fused with Milky’s signature creamy sweetness.
A forbidden collab. Sweet yet strangely addictive—this candy hits you with a brand-new sensation.
Of course, we had to try it ourselves—straight from a convenience store.
The package boldly says BLACK milky.
Our usually sweet Peko-chan now has glowing eyes and is chugging cola.
It honestly feels like catching a glimpse of something we weren’t supposed to see.
On the back it says: “Peko’s 75th anniversary flavor is cola.”
──Wait, Peko-chan is 75!?
The description adds: “The kick of cola meets the gentleness of Milky for a one-of-a-kind taste.”
Time to unwrap.
Even through the wrapper, the candy already looks… suspicious.
Out comes a mysterious gray piece.
Kind of like seeing squid ink pasta for the first time—you pause for a second wondering if this is really edible.
But hey, this is RAW JAPAN. No hesitation, only full send.
Time to taste!
The moment it hits your tongue, a wave of cola fizz gently spreads through your mouth.
Then Milky’s soft sweetness follows right after.
A curious “personality × personality” harmony you didn’t see coming.
Before you know it, you’re reaching for a second piece. Yep, this one’s dangerously addictive.
It’s been a while since I last had Milky, and all the nostalgia came flooding back.
But with the cola twist, it’s not overly sweet—actually perfect for adults too.
A great little pick-me-up for when you want a taste of the past, but with a new kick.
Quick History of Peko-chan
- 1949: Fujiya introduces Peko-chan as a campaign character.
- 1950: The first Fujiya restaurant opens in Ginza. The Peko-chan doll at the entrance becomes a sensation.
- 1960s–: Peko goes nationwide with TV ads and posters. The “Milky wa Mama no Aji♪” jingle becomes iconic.
- 2024: Peko turns 75. Today she’s considered one of Japan’s most beloved cultural characters.
Everyone in Japan knows Peko-chan, but she’s also a symbol of postwar food culture.
That’s why this BLACK version feels like such a shocker.
A single candy that mixes “tradition × rebellion.”
RAW JAPAN Comment
Peko-chan turning 75 and going dark mode—now that’s unexpected.
This isn’t just a limited flavor, it’s a new way to play with a national icon.
For longtime Milky fans, it feels like a betrayal at first… but one bite in, and it weirdly works.
Honestly, this shouldn’t be a limited run. People might start demanding it as a permanent flavor.
Obsessed with Japan’s quirks, and a father of two. I hunt for those subtle, “wait, what?” moments that hide in everyday life.