Missed It Again?! Mister Donut’s New “Mocchurin” Is Selling Out Everywhere
Mister Donut’s New “Mocchurin” Donuts Are Selling Out Nationwide Since Launch on June 4, 2025!
Posts like “Sold out everywhere!” and “The lines are insane!” are flooding social media.
Japan’s latest chewy donut craze has sparked an all-out frenzy!
What Is “Mocchurin”?
A new-style donut defined by its one-of-a-kind “motchuri” texture—you have to try it to understand.
Crafted from a perfect blend of Japanese glutinous rice flour and rice flour, each donut is deep-fried and coated with a custom-made glaze developed specifically for Mocchurin.
The soft, squishy feel in your hand and the chewy yet moist bite that follows create an addictive texture unlike anything else.
To complement this “motchuri” sensation, the toppings are carefully selected traditional Japanese ingredients:
Kinako, azuki, warabi-mochi, mitarashi—you name it, it’s been fine-tuned for harmony.
Cute to look at but unexpectedly satisfying to eat—Mocchurin delivers that surprising contrast we all love.
All 4 Flavors Available
Mocchurin Kinako
Soft, chewy dough topped with kinako sugar. A simple yet deep flavor that lets the texture shine.
Mocchurin Mitarashi
Chewy dough coated with sweet soy glaze filling. A perfect balance between sweet and savory.
Mocchurin Azuki
Filled with sweet Hokkaido red bean paste and dusted with sugar. The harmony of chewy dough, flavorful azuki, and sugar’s melt-in-your-mouth sweetness.
Mocchurin Brown Sugar & Warabi Mochi
Stuffed with warabi mochi filling and dusted with kurogoma brown sugar. Two textures, one rich flavor experience.
Selling Out Everywhere—It’s Practically a “Phantom” Donut
Even RAW JAPAN’s editors tried visiting three Mister Donut shops in Tokyo, only to find “SOLD OUT” signs everywhere.
Many media outlets report immediate sellouts during the first week of launch.
Some stores reportedly sold out within 10 minutes of opening.
The official website notes that due to high demand, certain locations are limiting sales by time and quantity.
A Mister Donut representative said sales have “far exceeded expectations,” and fans are already eyeing restock news and expanded production.
Product Info
Product Name: Mocchurin (4 types)
Sales Period: June 4 (Wed) – Mid-July (ends gradually)
Price: Takeout: from ¥205 / Eat-in: from ¥209
Available at: Mister Donut shops nationwide (some exclusions apply)
Official Site: https://www.misterdonut.jp/m_menu/new/250604_motchurin/
RAW JAPAN’s Takeaway
It’s being called “the hardest Mister Donut item to get ever”—and honestly, we get it.
Mixing “mochi,” “churros,” and “ring” styles into one is peak fusion madness, and it’s clearly struck a chord with Japan’s deep-rooted love for chewy textures.
As for me? I hit three Tokyo shops. All sold out.
But somehow I walked away with a bag full of Pon de Rings.
…Not what I came for, but still a happy ending.
Image/Source: PR TIMES / Mister Donut