Japan’s beloved Chiikawa joins forces with the globally adored Sanrio Characters in a dream collab launching June 13, 2025 (Friday)!
Themed around “dress-up,” fans will swoon over Chiikawa dressed as Hello Kitty, Hachiware as Cinnamoroll, and more unexpected pairings.

A total of 21 items will be available, including plushies, mascot holders, pochettes, totes, and even secret charms.
These goods are not just cute—they’re perfect for daily use.



©nagano / chiikawa committee 　　© 2025 SANRIO CO.,LTD.

Here Are the Must-Have Collab Items

Plush Toys (5 types): ¥3,696 each — fluffy hood can be removed

Chiikawa × Hello Kitty, Hachiware × Cinnamoroll, Usagi × Pompompurin, Momonga × Kuromi, Furuhon’ya × My Melody
Ultra-soft and fluffy with removable hoods—impossible to stop cuddling.

Mascot Holders (5 types): ¥2,497 each

Perfect to attach to your bag and take your favorite everywhere you go.

Pochettes (5 types): ¥2,794 each — 2-Way Style

Can be worn with a shoulder strap or used as a pouch by removing it.

Secret Mascot Charms (10 types): ¥990 each

Flocked 3D mascots, randomly packed.
You cannot choose the contents.

Secret Hair Clips (10 types): ¥946 each

Boa-style mascot hair clips, randomly packed.
You cannot choose the contents.

Tote Bag: ¥2,497 (fits A4)

Eco Bag: ¥1,496 (can be worn on shoulder)

Flat Pouch Set (2 pieces): ¥1,980

Sticker Set: ¥550 (32 pieces)

Bonus Gift! Get a Mini Drawstring Pouch

Spend ¥3,300 (tax included) or more including eligible items to receive 1 random mini pouch out of 5 designs. Limited quantity. Starts June 13 at 10:00 both in-store and online.

**How to Buy

In-store purchases on June 13 are lottery-based via “Sanrio+” app.
Application: May 30 – June 2 / Result: June 6
Online sales begin June 13 at 10:00 AM JST
Purchase limits apply. Check official site for details.
🔗 https://www.sanrio.co.jp/news/goods/mx-chiikawa-202506/

**Source Notice

This article was summarized and restructured by RAW JAPAN based on a press release from PR TIMES.
Source: https://www.sanrio.co.jp/news/goods/mx-chiikawa-202506/
Images: PR TIMES / © SANRIO / ©nagano